How to Reduce Online Shopping Cart Abandonment Cases
Research shows that around 75% of shoppers online abandon their online shopping carts prior to even finishing the process of checkout. If you are a merchant on the internet, you should be quite concerned about this. However, increasing your online shopping cart's effectiveness can reduce the online shopping cart abandonment cases within your personal online store. Here's how.
First of all, you have to understand the reasons behind the customer's abandonment. Various reasons may include wanting to know the price since it couldn't be seen on your sales pages; your shopping cart asked for additional information which the customer did not want to share; the customer's preferred method of payment was not available; unexpected extra expenses were added onto the final price; or the customer felt like their transactions were not secure.
Thankfully, there are ways for you to avert these reasons and provide your customers with improved experiences while shopping.
1. Clearly Show the Product Price near the "Buy Now" Button
Some online shoppers might read your entire sales copy, but there are some who will merely scan it. Because of this, you have to ensure that your personal sales copy can accommodate all of your customers. The logical location to place your price would be near your "Buy Now" button so that it is easy to find. This will stop customers that aren't willing to pay that much from clicking the button and leaving the shopping cart.
2. Mention if Shipping is Additional
Do not cheat your customers. Be completely honest and tell them if shipping and handling are not included in the price, as well as other costs that may be hidden. Mention these bits of information early on in the process of ordering to prevent customers from getting irritated because of extra fees after their transactions and making them abandon their shopping carts.
3. Provide a Lot of Options of Payment and Mention Them Right Away
Many "Buy Now" buttons come with sets of credit card pictures underneath to tell buyers which options of payment are available. By letting customers know right away which payment options they have, you can reduce the amount of people from clicking "Buy Now" and abandoning their shopping carts because your processes of payment do not accept their preferred payment methods.
4. Only Request for Essential Information to Finish Transactions
If you sell digital download products, there is no need to ask for the customer's address, right? If you want their addresses for purposes of marketing but do not need them to sell your products, avoid asking for them to avoid losing sales.
5. Always Reassure Customer Online Security
You need to ensure that your payment processor and online shopping cart are updated with modern options of security. Then, ensure that the customers know this. Tell them right away and show this information all the way through your process of purchasing. One other way to make sure there is transaction security would be to show seals of approval from respected and known authorization organizations like VeriSign.
These would merely be basic ways to make sure your online shopping cart is effective. Naturally, there are more out there, so make sure you remain diligent and always monitor your rate of shopping cart abandonment to uncover how it ca be reduced.
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